The Positioning Consortium - Who We Are

The founders and advisors of this site have had their share of locker room experience, on both sports teams and in the business world. Although we can’t guarantee victory every time, we can certainly provide information to help you be more competitive.

The Founders

MICK LONG - Recognized as a resourceful and visionary product development professional, and US-based consult for a UK based incubator-works group for technology projects via Coventry University and University of Warwickshire. Mick serves as president of Brandprokin International, a company specializing in positioning strategies for new products, services and brand portfolios. Occasionally he consults on global procurement strategy and supplier quality assessment benchmarking for net shape components.

JEFF SPIRA - A former corporate executive and business professional, Jeff is the author of an upcoming book on Search Engine Optimization (SEO) and business kinetics. Over 20 years ago, he and William R. Buckley co-founded the International Core Wars Society (ICWS), an organization remembered for hosting annual tournaments that pitted programmers and their Redcode Warriors against each other in an action-packed quest for supremacy in cyberspace. Jeff Spira is currently president of Spira International and founder of Spira Engineering, an engineering, naval architecture, and technical consulting firm.

Advisory Board

FRED VALENZUELA - Specializing in net-shape rubber and plastic components for  over 25 years, Fred is a Senior Applications Engineer who embraced cradle to grave Design For Cost & Manufacturability concepts of form, fit & function for many  products still in use today. Fred is currently the National Sales Manager for Pacifictech Molded Products, Inc. and principal architect of client global sourcing strategies.

- A nationally recognized business planning expert, Linda is the author of nine business books and the developer/publisher of the popular software program Automate Your Business Plan ( and bespoke versions for Dale Carnegie®Training Centers Worldwide and the American Bar Association. Linda is a frequent media guest and business editorial contributor.

MARTIN SICAIROS - Over 30 years experience in the automotive aftermarket from entrepreneur to overseas operations management. Martin has been active in introducing new products and commercial B2B distribution services in both traditional and non-traditional market channels, including both English and Spanish speaking cultures and countries.

DIANE LANDSMAN - As a seasoned Copywriter and Creative Strategist, Diane is the recipient of industry recognition awards for her accomplishments in creative media, corporate and marketing communications, and custom publishing.

JIM CAIOPOULOS - JIm is a recognized expert in developing and operating N-dealer (two-party) petroleum based C-Stores. He is also a legal advocate for the franchising side of service station ownership. As president of Galaxy Oil he continues to push the industry envelope of petroleum retailing with the recent opening of Galaxy’s flagship Chevron site in Garden Grove, California.

ED KUREK - Ed is an experienced executive solutions consultant, primarily in Healthcare Information Technology, including PM (Practice Management), EMR (Electronic Medical Records), PACS/RS (Digital Imaging & Radiology Systems), Disaster Recovery and Document Management, for medical offices. His proximity to the global hub of oil production in Houston, Texas has facilitated consulting opportunities with several wellness and safety programs.

MATT GAGLIONE - Matt is a retired professional athlete and former senior executive of market and distributor development for Bell South Mobility and Cellular One. He is currently president of MAG Enterprises in Florida, specializing in sporting apparel and equipment, spirit packs, and both B2B and B2C cause marketing fundraising programs.

Project Teams